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M1153 Early 20th century Trade sign advertising "La France Shoes for Women". Metal front on a wooden framed back. La France Shoe Company was established in Lynn, Massachusetts in the early 20th century and became a national brand that was iconic between 1900 and the 1920s for their elegant, tailored women's shoes with 'comfort arch'. 
Measurements: 30” wide x ½” thick x 8” tall.  

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